5 Types of Video to Grow Your Brand and Your Online Reach

Are you one of the millions who are jumping on the video marketing bandwagon? That’s great! But are your videos actually creating the results you want?

It’s hard enough to get up the nerve to post a video online promoting YOU and your business, but did you know that there is more than one type of video you should be using? I teach that there are five very important types of video that you must use to get the most out of building a successful brand and business online.

Positioning Video
This video positions you as the expert in your industry. It lets viewers know they are in the right place and YOU are the right person. In approximately 90 seconds, your positioning video should tell your ideal client why they are there, what you do, how you do it, and the next step you want him/her to take.

Promotional Video
It’s about serving people, teaching your viewers, and asking them to take action. People are more than 67% more likely to buy a product or service after watching a video! Use the 80/20 rule: 80% content, 20% promotion.

Product Video
Use it to leverage your expertise. Teach viewers, share your content, reach more people, and make more money.

Personality Video
People want to get to know you, not just your business. We make buying decisions from people that we like! Don’t be afraid to get vulnerable and show people a “behind the scenes” look into your life.

Proof Video
People need social proof that what you say is who you are. Get other people to toot your horn! Have them show the results you are getting for them.

Are you currently using video in your business? If not, what is stopping you? I want to gift you my Be Studio Ready guide. CLICK HERE to get yours today.


About the Author | Keri Murphy

As the CEO of Inspired Living, Keri Murphy uses her on-camera talent and over 20 years of entrepreneurial experience to help others create an influential business and brand. Through her celebrity interviews on Inspired Living TV, as well as her speaking and highly sought-after mentoring and coaching programs, Keri is committed to empowering people around the globe to dream it, live it, be it.

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