Project Lumina: Cultivating the Female Rebels and Leaders of Tomorrow

Women play an increasing role in today’s economy. However, they continue to face unfair practices, wage gap disparity, and discrimination in the workplace. In order to challenge these issues, women need to be strong, capable, and confident; they need to be badass.



The facts:

  • 57% of women participate in the labor force.
  • In 2014, the annual median income of women was $39,621 compared to $50,383 for men.
  • Women overwhelmingly occupy positions that require education and training.
  • 80% of fast-growing, in-demand, high-paying jobs require a college degree.
  • In 2016, 61.1% of all families were dual income earners.

At Project Lumina, we teach young women to break the traditional gender roles of society, embrace their true selves, and become badasses so that they can become future leaders.

We achieve this through our unique Adventure and Scholarship Programs, which are offered to girls who show the potential to break away from tradition. The programs include rewarding experiences and education opportunities:

  • Leadership through community service
  • Empowerment through surfing and extreme sports
  • Enlightenment from experiences and international travel
  • Support and encouragement through mentorship
  • Educational scholarship funding for Nicaraguan girls in need
  • Mental wellness through travel, meditation, and fun!


Do you think you or someone you know has what it takes to be a badass? If so, sign up at and become a luminista today!

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About the Author | Jennifer Maddox

Jennifer’s greatest joy is raising her daughters. She is the owner of a private psychotherapy / coaching practice specializing in mindful resilience. Her passions lie in helping individuals who feel fed up with feeling exhausted and scared recover their resilient nature. She is also the Founder and CEO of Project Lumina. (Project Project Lumina focuses on creating a world where women and girls can live life on their own terms. Done through international travel, mindful introspection, cultural exchange and the total and complete awesomeness of surfing. For the last decade and a half, Jennifer has been happily busy with her kids, her practice and surfing life’s waves with Project Lumina. Now that her girls are getting older she is busting out to write more and speak up more. She is the author of many articles and blog posts such as “I Don’t Want (or Need) my Own Soulmate and Here’s Why.”  She has been quietly making a name for herself as a resiliency expert, writer speaker and entrepreneur.

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2 comments to "Project Lumina: Cultivating the Female Rebels and Leaders of Tomorrow"

  • Noe Salinas

    Buen Etcho! Well done, gracias for helping my sisters and all women who suffer and have been discriminated and not given an equal opportunity to become the beautiful being that they are!